About Us

Our Story

More than two decades ago, Zaugg Jewellery began in Arosa with a passion for exceptional gemstones, beautiful design and jewellery made to last.

What began as a passion grew into a family business built on trust, expertise and personal relationships. Over the years, we have had the privilege of being part of life’s most meaningful moments — from engagements and celebrations to giving new life to jewellery passed down through generations.

Because to us, jewellery is more than something beautiful. It holds memories, marks important moments and becomes part of a family’s story.

From One Generation to the Next

Today, Zaugg Jewellery is entering its second generation.

A new generation brings fresh ideas and a new perspective, while our core values remain the same: a deep knowledge of gemstones, an appreciation for exceptional jewellery and a personal approach to every client.

For us, being a family business means taking the time to understand the person behind each piece — and building relationships that last far beyond the moment a jewellery is chosen.

From Arosa, Across Switzerland

Arosa will always be our home. It is where our story began and remains an important part of who we are.

Today, our clients are located throughout Switzerland. We offer personal consultations in Zurich and across the country, meeting wherever is most convenient for you.

Whether you are looking for an exceptional gemstone, choosing a piece for a special occasion or reimagining jewellery that already carries a story, we believe the experience should be as personal as the jewellery itself.

Exceptional jewellery. Personal expertise. A family tradition.